OUR LISTINGS

Where We Market

We promote your home until it is sold

Once a house is ready for the market, our job is to spread the news—to get the word out to as many real estate professionals and potential buyers as possible.  Our marketing covers everything from yard signs, to networking, print materials and advertising, through internet listings and promotion.

Much of our marketing is geared to Bay Area real estate professionals, who are the most direct link to serious, qualified buyers. Our first step is to post detailed information about your home on the Multiple Listing Service, an industry supported internet site. Behind the scenes we also maintain a locally respected direct marketing email campaign. Through this campaign we can market your home directly into the inbox on the personal computers of active area agents. 

We also feature your property on our website, www.berkhills.com.  For Sellers, the Berkeley Hills website is an ideal place to promote listings as it provides details and pictures of properties, and sometimes even photo tours. This information is not just passively listed on our site; we actively broadcast the news of your listing. You’ll see our web address all over town in ads, signs, cards and flyers.  In addition, our web optimization team works to deliver high rankings on Google, Yahoo and MSN.  Beyond the technology associated with our namesake, we also utilize a broad spectrum of available internet resources. For instance, we fully optimize our listings on Realtor.com and we can post a home for sale on Craig’s List and HomeSeekers to name a few.

Your agent will also work with you to create a customized print advertising campaign for each property. For example, we advertise in the following outlets as appropriate:

• San Francisco Chronicle
• Berkeley
• Contra Costa Times
• Montclarion
• Piedmonter
• Albany — El Cerrito Journal
• Alameda Journal
• SDaily Cal
• Daily Cal
• Real Estate San Francisco
• San Ramon Valley Times
• Real Estate Ad Review

Newspaper and magazine ads are not the only media we use. Depending on the property, we will create a special flyer, a single-property website, or send a targeted mailing to neighbors, agents, or other potentially interested parties.

The point is to get the word out to the most appropriate audience, with the highest likelihood of reaching that special buyer.